Pages: 109-118 | DOI: https://doi.org/10.55086/PRFCMCX109118

In the content of this article, the aspects of promotional communication in the child protection system are analyzed, with the main objective of raising awareness and sensitizing the public opinion regarding the rights and needs of children in vulnerable situations. Effective and accessible communication is essential, and authorities are open to dialogue with community members to fulfill their mission of promoting children’s rights and ensuring a suitable family environment for them. The quality of messages transmitted regarding children’s right to a family can stimulate community involvement in supporting these rights and can generate appropriate measures to adopt policies that ensure children’s rights to a family and promote acceptance and support for children in need of a safe and caring family environment, reducing discrimination and prejudices against them. In the child protection system, promotional communication needs to be carried out with professionalism and consolidated skills. In the context of reforming the child care system and creating an integrated system of social services, authorities must develop campaigns and plans to promote and raise awareness about alternative family-based services, ensuring their availability and accessibility for every child.

Information about the author:

Livia Marginean. Moldova. Program manager CCF Moldova. ORCID:0000-0002-7850-4036